X marks the spot.  You’re sweating, you’ve never felt heat like this before, you look for anything familiar, a sign, a tree, please, a building.  You are so lost.

Adolescent addiction in the Appalachian Mountains of Southeastern Kentucky, a problem so urgent that being lost means losing lives.

Do you want to save those lives?

Wish you knew where to start?  So did we.

What we figured out…                                                                                                                                          We all know that we learn by playing games, and children love to play games.  Why not educate adolescents through an interactive gaming experience?

KRCC’s Generation Rx is a virtual experience where students assume the lead identity of lead characters in an interactive movie.  Users face real-life dilemmas and must make difficult decisions regarding the illegal use of prescription drugs.  The program allows users to choose their own storyline and experience the consequences of their decisions.

Generation Rx encourages students to think through realistic and potentially life threatening circumstances, giving them the practical knowledge to make solid decisions when confronted with similar complex situations in real life.